Dr. Ashraf F. Sherif
42017 Joyce Lane

Novi, MI 48377

(734) 678-2494
[email protected]


SUMMARY

Dynamic Executive who successfully integrated technical and managerial skills to develop and optimize products for diverse industries.  Over 10 years successful track record in engineering services, strategic planning, global business development, P&L Responsibilities, and operations management.

·        Expert User of Commercial FEA Codes such as Hyperworks, LS-Dyna, ABAQUS, and Nastran.

·        Excellent ability to analyze business requirements and formulate effective plan of action.

·        Proven record in working with engineering and manufacturing groups, developing employee’s skills, and managing changes in business environments.

·        Solid leadership record of resolving urgent situations, effective staff recruitment, and consensus building at multiple management levels.

·        Strong ability in communications and leading geographically dispersed teams

A visionary leader with extensive hands-on experience and proven team building skills.


SELECTED ACHIEVEMENTS

Operation Management

·        Developed and Operated a Trans-Pacific, multi-site, Chinese office for timely development and delivery of engineering offshoring services impacting company profitability by over 100%.

·        Developed competitive market entry strategies and leveraged existing relationships with Multinational Corporations to win business in China.

·        Increased revenue from China subsidiary from RMB 100,000 in ‘04 to RMB 2,400,000 in mid ‘06. 

·        Formed and tasked a corporate team to develop and standardize over 20 administrative procedures and technical methodology reducing project breakdown from 20% to 0. 

·        Managed house-accounts for Johnson Controls Inc., TRW Automotive, and Textron Automotive with revenues exceeding $3,500,000 annually.

 

Business Development

·        Negotiated and executed all aspects of new technology application, including sales, marketing, technical, quality, and timing. Prepared over 1000 proposals.

·        Supported over 50 automotive vehicle development programs for companies such as GM, Chrysler, Ford, Toyota, and Honda.

·        Managed house-accounts for Johnson Controls Inc., TRW Automotives, and Textron Automotive with revenues exceeding $ 3,000,000 annually.

·        Represented leading automotive suppliers as their Occupant Safety and Head Impact Protection expert in over 40 negotiation and proposal bids with the OEMs.

·        Conducted detailed country research and risk management analysis to explore Asian markets for company’s offshoring and future market expansion that resulted in 100% increase in profitability.

·        Achieved Preferred Supplier status to Johnson Controls Inc., delivering engineering development services to its global operations increasing annual revenue by over $2,500,000.

 

Product Development

·        Collaborated with leading Aerospace OEMS such as BE and Zodiac to develop affordable design and compliance testing technologies tools securing $200,000 annually of new business revenue.

·        Introduced analytical driven design processes such as Parametric Solid Modeling, Design Sensitivity Analysis (DSA), and Optimization into the medical device development process reducing prototype testing by 80%, and expediting the overall time to market by 33%.

·        Delivered an energy absorbing system that met Head Injury Criteria in the Jeep Wrangler Roll Cage.

·        Led a design development team to deliver a 25% lighter Gulf-stream seat to BE Aerospace that met compliance with Federal Aviation Regulations and were retrofitted in 12 aircrafts.

 

Organizational Management

·        Developed and standardized new corporate performance evaluation procedures that energized a deflating engineering staff, increasing efficiency by 85% and eliminated absenteeism & turnover.

·        Established incentive programs to encourage managers to control quality and maintain timing, and maximize profits. Improved employee productivity by 30% and enhanced company morale.

·        Conducted internal marketing within the company to ensure that employees have the attitude, skills, and commitment to exceed customer expectations. Averaged 98% customer satisfaction rate.


EMPLOYMENT HISTORY

Hoff and Associates Inc., Plymouth, MI                                                                                                                                                          1998 - 2006

Vice President (4 years)

Led and managed company’s expansion into China, offering customers a cost effective offshore solutions that exceeded the onshore productivity and quality, increasing corporate revenues by 30%.

Director of Engineering (2 years)

Adopted the automotive industry’s Advanced Product Quality Planning procedures to establish standards to ensure timely products are delivered with high quality and to the customer’s satisfaction.

Engineering Manager (2 years)

Partnered with leading educational institutions to recruit senior engineering talent through internships and co-ops programs. Developed 12 talented engineers that increased sales by $10,000,000 over 5 years.

Lead Engineer (2 years)

Delivered an energy absorbing system that reduced the Head Injury Criteria in the Jeep Wrangler Roll Cage System, achieving preferred supplier status to Textron increasing revenues by $500,000 a year.

 

FHWA/NHTSA National Crash Analysis Center, Leesburg, VA                                                                                                                  1993 - 1997

Research Engineer (4 years)

As part of the originating staff of the Vehicle Safety and Biomechanics research group, focused primarily on developing models geared towards understanding injury risk in automotive crash.


EDUCATION

Ph.D. – Biomechanical Engineering - George Washington University, Washington, DC.

MBA – Global ManagementUniversity of Phoenix, Phoenix, AZ.

M.S. – Structural Engineering - George Washington University, Washington, DC.

B.S. – Engineering ScienceUniversity of Oxford, Oxford, UK.